Expertise Description
I have expertise in the field of marketing and survey research. As a marketing and consumer survey expert witness, I have more than 20 years experience in designing surveys, managing research projects, providing consulting for clients, and creating rebuttals to surveys for intellectual property litigation and claim substantiation matters I have prior experience working as a marketing consumer survey expert witness.Areas of Expertise
Professional Experiences
I have published peer-reviewed articles in academic journals and been invited to speak to conferences of the American Marketing Association and other groups. I frequently write on topics relating to marketing and survey research.
Education
| Degree | Subject | Institution |
|---|---|---|
| Ph.D. | Business Administration | University of Southern California |
| M.B.A. | University of Illinois | |
| B.S. | Atmospheric Science | University of Wisconsin |
Awards & Affiliation
Brand Activation Association (BAA)
International Trademark Association (INTA)
Marketing Research Association (MRA)
American Marketing Association (AMA)
Primary Affiliation
American Marketing Association (AMA)
SELECT EXPERT