Marketing Consumer Survey Expert 519017 CA(S)


Expertise Description

I have expertise in the field of marketing and survey research. As a marketing and consumer survey expert witness, I have more than 20 years experience in designing surveys, managing research projects, providing consulting for clients, and creating rebuttals to surveys for intellectual property litigation and claim substantiation matters I have prior experience working as a marketing consumer survey expert witness.

Areas of Expertise

Advertising
Branding
Consumer
Consumer Products
Consumer Survey
Intellectual Property
Market Analysis
Market Research
Marketing
Marketing Research
Packaging
Product Design
Product Development
Product Marketing
Sales
Strategic Plans
Surveying

Professional Experiences

I have published peer-reviewed articles in academic journals and been invited to speak to conferences of the American Marketing Association and other groups. I frequently write on topics relating to marketing and survey research.

Education

Degree Subject Institution
Ph.D. Business Administration University of Southern California
M.B.A. University of Illinois
B.S. Atmospheric Science University of Wisconsin

Awards & Affiliation

Brand Activation Association (BAA)
International Trademark Association (INTA)
Marketing Research Association (MRA)
American Marketing Association (AMA)

Primary Affiliation

American Marketing Association (AMA)


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