Marketing Expert Witness TX 537927

Expertise Description

I have spent over a decade working in business administration with an emphasis in marketing and advertising. I also have expertise in corporate strategic planning and consulting. My areas of focus include approach and avoidance strategies; branding and marketing; communications; consumer behavior; consumer preferences; customized pricing tactics; demarketing campaigns; healthy eating and dieting approach/avoidance strategies; individual well-being and technology; interpersonal attachment styles; marketing strategies; smartphone and new technology impacts on personal and workplace relationships; social media attachment; strategic management and planning. My work has been published in textbooks and peer-reviewed journals. I have experience teaching at the university level and more than 5 years of non-litigation consulting experience. I have prior experience offering my services as a marketing expert witness.

Areas of Expertise


Degree Subject Institution
Ph.D. Business Administration University of South Carolina
M.B.A. Wake Forest University
B.S.B.A. University of South Carolina