Expertise DescriptionI have more than 30 years experience in the field of Retail Solutions with expertise in buying and marketing, retail management, inventory management, pricing strategies, apparel and accessories planning, product management, wholesale management, and e-commerce. I have additional knowledge of vendor negotiations, inventory control, POS systems, storefront, and catalog design. I have over 10 years expert witness experience.
Areas of Expertise
My expert witness experience includes retail claims involving issues with large retail stores impacting smaller retail sales.
My professional experience includes being a Business Consultant, and having been a Buyer of Men's/Boy's Accessories, Buyer and Product Development Manager, Assistant Manager Licensing, Assistant Manager Adult Apparel Licensing, and Import Product Specialist.
I have a 15+ year retail background both on the retail and wholesale sides of the business having worked as a retail buyer and a manufacturer (who sold to big box retailers such as Walmart.). I am well versed in how store signage and placement impacts store traffic and sales. Visually, it can greatly hinder or help your sales depending on size and placement. I am also well versed at explaining how big box retailers replace and co-mingle existing brands (licensed and non-licensed) with new brands and how they merchandise similar products (branded, non-branded) together.
|B.A.||Art History||Western Washington University|
Awards & Affiliation
Partial List of Consulting Expert Witness Cases