Sales And Marketing Expert 107547 CA(N)

Expertise Description

I have over 35 years experience as a Management expert specializing in marketing and sales. My expertise includes: advertising; Asian and Pacific Rim markets; conflict resolution in representations, distribution, and purchase agreements; distribution network development; information technology investments; purchasing / distribution; sales incentive program development; and supplier support during mergers / acquisitions. I have more than 10 years expert witness experience with consultations, deposition, and courtroom testimony.

Areas of Expertise

Expert Witness

My expert witness experience includes: Breach of distribution agreements and representative agreements; Mergers and acquisitions; Breach of product development and production agreements; Wrongful termination of commission sales people; Misappropriation of intellectual property; High-tech sales practices in North American and Asia.

Consulting Experience

My consulting services include: Build sales channel networks for Asian manufacturers in North American; Build sales channel networks for North American manufacturers in Asia; Create and negotiate distribution and representative agreements; Perform as arbitrator between two former business partners; File trademark applications with USPTO; File start-up company documents with federal and state authorities.

Relevant Experiences

While working in the industry, I dealt with complaints from industrial parties rather than consumers. Since becoming an expert witness 15 years ago, I have engaged in cases involving complaints from consumers regarding dog food, rice, painting reproductions, and potato chips. While in industry and as an expert witness, I managed customer service and customer service organizations. Statistics was a staple of both my undergraduate and graduate degrees; a topic used frequently while working in industry. Marketing was a significant component of my responsibility throughout the 1980s and 1990s.


B.S.E.ECalifornia Polytechnic State University San Luis Obispo
M.B.ACalifornia State University Sacramento

Licenses Certifications

Awards & Affiliation

Primary Affiliation

Institute of Electrical and Electronic Engineers

Partial List of Consulting Expert Witness Cases