Expertise DescriptionI have more than 15 years experience in Internet Marketing with a focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). I have experience with enterprise level, highly technical, CMS driven SEO tactics and best practices. I also possess an expert understanding of all facets of general SEO and search engine algorithms. If it has happened or exists in the World of search, I know about it in-depth. I can also explain the sometime highly complex and/or technical aspects of SEO in layman’s terms for ease of understanding by all education levels. I have prior expert witness experience.
Areas of Expertise
My expert witness experience includes SEO analysis of websites to determine level of market share/traffic derived from search engines; SEO analysis of websites to determine level of SEO efforts being performed; SEO and traffic data analysis of websites to determine level of SEO vs. level of SEM (search engine marketing) being performed; and compare/contrast SEO and SEM efforts and how they affect rankings in search engines and traffic levels.
|MS||eCommerce||University of Maryland University College|
|BA||Economics||State University of New York at Oswego|
Awards & Affiliation
Partial List of Consulting Expert Witness Cases