Expertise DescriptionI have more than 15 years experience in the field of Marketing Research. My expertise includes surveys, marketing, strategy, trademark confusion, customer attitudes and behaviors. My experience involves intellectual property litigation, claim substantiation, design of studies, management of research projects, packaging development, marketplace disputes, patent infringement matters, advertising claim substantiation, and branding. I am highly familiar with marketplace conditions, organizational behavior, statistical inference, social network analysis, applied data analysis, analysis of covariance structures, and industrial procurement. I have over 5 years expert witness experience with consultations, deposition, and courtroom testimony.
Areas of Expertise
I am the president of a research and consulting firm providing surveys and marketing expertise for intellectual property litigation and claim substantiation. I also conduct research and strategy consulting for commercial clients.
I've provided surveys and expert testimony in a variety of venues for matters involving advertising, trademarks, and consumer attitudes and behaviors. I hold an MBA and Doctor of Business Administration degrees from an Ivy League college, where I was a Dean’s Doctoral Fellow and was within the top five percent of my class. I also hold a Bachelor of Science degree in engineering from a prominent university.
Awards & Affiliation
American Marketing Association (AMA)
Partial List of Consulting Expert Witness Cases