Trademark Infringement Expert Witness Boca Raton 536714


Expertise Description

I have worked in the field of intellectual property surveying and trademarks for more than 45 years. My expertise includes advertising effectiveness measurement; brand management and naming; consumer behavior survey research; dilution; genericness; likelihood of confusion analysis; marketing and business strategy development; market research technology development; misleading advertising; secondary meaning; trade dress; and trademark infringement analysis. I have experience teaching at the university level for over 25 years and I have spent more than 15 years offering deposition, consultations, and courtroom testimony as a trademark infringement expert witness.

Areas of Expertise


Education

Degree Subject Institution
Ph.D. Syracuse University – Syracuse NY
M.B.A. University of Michigan – Ann Arbor MI
B.A. Social Sciences The Hebrew University – Jerusalem Israel

Awards & Affiliation

American Marketing Association Dissertation Award for best doctoral dissertations


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