Specializing in search engine optimization and digital marketing strategy, he brings more than 15 years of experience designing and executing data-driven campaigns focused on organic search performance, website architecture, and content optimization. His work includes keyword strategy, technical SEO implementation, site audits, taxonomy and URL structure development, and conversion optimization through A/B and multivariate testing. He has led a digital marketing and analytics practice delivering SEO, PPC, and analytics solutions for clients ranging from small businesses to large-scale digital platforms, with a focus on improving traffic, engagement, and return on investment.

Earlier in his career, he held senior roles in digital marketing, managing client accounts across diverse industries while leading initiatives in content strategy, on-page and technical optimization, and performance analytics. His experience includes working closely with development and engineering teams to integrate SEO into site architecture and design, as well as implementing analytics platforms to monitor and refine campaign performance. He also contributes to industry discussions through publications and speaking engagements on SEO and digital marketing practices, supported by academic training in English and a foundation in content development and communication. He holds both a Master of Arts and a Bachelor of Arts in English with concentrations in Literature and Language. He has also presented at industry conferences on topics including the evolving landscape of search engine optimization and emerging trends in digital marketing strategy.