He is a senior search manager and SEO specialist with more than 15 years of experience in search engine optimization and internet marketing, this expert provides technical and strategic analysis related to organic search performance, search engine algorithms, search engine marketing (SEM), and enterprise-level SEO strategy. Professional experience includes oversight of technical SEO implementation, search visibility optimization, traffic performance analysis, and digital marketing effectiveness across large-scale web properties. The expert holds a Master of Science in eCommerce and a Bachelor of Arts in Economics.

The expert’s background includes enterprise search strategy development and management across multi-site portfolios with substantial web traffic and revenue. As Search Manager for a major entertainment and hospitality organization, responsibilities included managing company-wide SEO strategy across a portfolio of 15 websites and numerous mini-sites generating 22 million annual visitors. The role involved leading large-scale CMS migrations to Sitecore without loss of search rankings or traffic, resolving Google Local and Knowledge Graph issues, implementing enterprise search management tools, and coordinating cross-functional teams across marketing, development, quality assurance, analytics, and paid search functions.

Additional responsibilities included leading the upgrade to Google Analytics Premium, deploying Google Tag Manager across all web properties, overseeing A/B testing initiatives through enterprise testing platforms, implementing enterprise site search solutions, and assisting in the management of paid search agencies. Earlier roles as SEO Analyst and SEO & Online Marketing Manager included enterprise search server migrations, SEO reporting automation, competitive search analysis, SEM management, CRM-integrated lead tracking implementation, usability audits, and performance optimization for both large consumer-facing brands and B2B clients. Experience also includes management of significant online media and paid search budgets, along with measurable improvements in organic rankings, click-through rates, and conversion performance.